The new retail-banking-design project “Barwa Bank” projected by Crea International in Doha, Qatar

Barwa, one of the most important Qatar’s Real Estate companies, starting from the innovative concept of CheBanca! retail-banking-design, one of the most important concept innovation’s project born from Crea International’s creative spirit, has committed to the important Physical-brand-design company the task to create a new innovative-design-concept

for the new islamic bank of the group, "Barwa Bank"..

It’s a new concept of bank, reaching out to the future, respecting the oldest traditions of the country, leaving from the meaning of the word "Barwa" used during the past to indicate an healthy and reliable notion, values deeply rooted in company’s soul.



The importance given to people is the central focus from which the Italian-retail-design company has lived to develop the new retail banking innovative concept, able to radically disconnect from the old and traditional image of bank, to give space to a new and innovative place , with the single man as protagonist.

Barwa Bank’s conviction that "Qatar is the future" has been really Crea International’s starting point in creating a new "design concept store", whose pay off were exactly "the future has a bank".

Through the unique methodology of Physical-Brand-Design the creative team has started, with an accurate review of the story and traditions of the country to be able to give birth to a place who could be familiar to Qatar’s people, so deeply rooted in its own culture and tradition and with a marked sense of belonging to its roots.

The interior design company has then considered Barwa company’s goal and its values to considerate after some middle east formats of bank and to create a new kind of one, completely detached, quite innovative.



The result has been extraordinary: the creation of a new bank format, looking at the future, but 100% Sharia’h compliant and Qatar’s traditions rooted .

The sensation that you have, coming inside the bank is to enter in a boutique, where you can find all the world retail’s world and not to the old and grave one of the traditional bank.

It’s a space shaped for new generations, "the I pod ones", where the customer is the big protagonist. And this is the new real innovation of the project: the creation of a space where is possible to move in a self way, supported by technology and meanwhile to professionalism of a unique consultant, able to answer to every need.

The old model of bank where the customer came in and got in the queue to do his transactions, dispossessed by a new and innovative concept of space where the customer has not dead moments, waiting for his turn to receive a service.

He’s welcomed by a consultant who, giving him a digital instrument which through a colour matched to his responsible banker informs him of his turn when the colour appears to his designed desk, shows him all the new products of the bank through the interactive and touch screens.

Everything is imagined and realized in an unique central and multifunctional area, very comfortable where consultant and customer can seat one in front of or close to each other, consulting together the touch screen table and where every banking functions can be done, in total limpidity and paper-less.

The final result is a fine balance between simplicity in form and colours and an excellent technical support, in a hot and comfortable environment but very useful.

The first inspiration of the project was born from Qatar’s landscape and nature : desert’s dunes recall the winding forms of all the furnishings and internal spaces, the desert flower has inspired the bank’s logo and the central forms’ isle where the customers are received and the colours of the logo remind to all the typical colours of that country, of its warm desertic sand, of its blue and transparent sea and of the typical vests of people.



Massimo Fabbro comments the project result achieved:

" I am extremely proud of the design concept of Barwa Bank. The service model innovation developed for Barwa is breaking the rules of current retail banking models: it introduces a free flow and browsing approach and integrates and expands the self banking model one hand and strengthens the consultancy approach on the other.

The final result is feasible either from the quality of design and the kind of service experience which are perceived as a fully integrated experience driven by our unique Physical Brand Design projectual methodology".



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